Process

About the Dijitaliz Awards

With the Eczacıbaşı Digitaliz Awards, we aim to reward successful digital transformation applications in our Group. Apply with your exceptional products, services, processes, and communication applications, and stand out in your category to win the award! Our jury consists of experts in their fields from inside and outside the Group.

Before Application


Application Criteria:

- One project can be applied to maximum of 2 categories.
- Only the projects completed in 2022 and 2023 are eligible to apply.
- Incomplete projects cannot apply.
- Projects that applied for 2022 Dijitaliz Awards cannot apply..


Categories

To apply for the prize, you must register in the system. You can apply as an individual or a brand for any number of projects. The eight category scopes are listed below so that you can choose the one that fits your project best.

The Best Digital Customer Experience: This category includes all projects that are developed with the end-user experience in mind and engage end-users. Gaining insight through digital tools, end-user interactions (D2C, website, social media, app, etc.), and omnichannel management projects are covered in this scope.

The Best Digital Communication: This category contains digital and social media projects which solely provide communication through the internet (web, extranet, intranet, blog, vlog, mobile, posts, entertainment, expertise sites, influencers, microsites, etc.). Applicants in this category are expected to clearly define marketing and communication strategies, target audiences, creative ideas, objectives, and media metrics, and submit precise metrics to demonstrate that communication expectations and business objectives are met or exceeded.

The Best Digital Operation: This category evaluates improvements, optimizations, cost/operating expense reductions, labor-saving applications, and increases in productivity achieved through digital technologies in all operations (manufacturing, supply chain, etc.). 

The Best Digital Support Function: This category encompasses projects that achieved efficiency increases and cost savings through digital technologies in support functions (human resources, finance, accounting, etc.). 


The Best Digital Data Interpretation: This category involves all projects that obtained results by collecting, interpreting, and finding meaning in data. Interpreting the data collected from systems, processes, or digital channels (including third-party data collaborations) by developing campaigns, products, services, and processes, and all data analytics practices (preventive, predictive, and machine learning algorithms), data visualization, and data management projects are included in this scope.

The Best Digital Test and Learn: This category includes all successful or unsuccessful digital product, service, or campaign attempts, provided that they are implemented and promoted learning. In other words, it encompasses projects encouraging trial-and-error learning such as prototypes (minimum viable products) and iterations developed and implemented with an agile approach instead of long-term comprehensive projects.

The Best Digital Product/Service/Business Model: All new digital products, services, business models, and tools developed for all stakeholders (B2B, B2C, employees, suppliers) fall under this category.

The Best Change Management: Teams that carry out holistic activities that promote the incorporation of digital transformation in the corporate culture are eligible to apply.

The Best Digital Sustainability: Aims to highlight digital projects which create positive impact by decreasing negative environmental and social effects and encourages sustainability . Digital Sustainability Award Applications should cover digital projects that contribute to environmental and social issues such as natural resource efficiency (raw materials, energy and water consumptions) , circular economy, use of renewable energy and green technologies, occupational health and safety, diversity and inclusion.

The Best AI Experimentation: Pioneering and transformative applications of AI technology will be evaluated under this category. Projects covering Generative AI , Image Processing , Natural Language Processing , Autonomous Systems , Digital Assistants or other fields of AI can apply to this category.

Dijitaliz Special Award for Groundbreaking: This award is presented to game-changing business ideas, models, approaches, and platform ecosystems. The jury awards the mold-breaking team in the relevant calendar year when they helped us obtain exceptional results.

A preliminary jury consisting of colleagues from all seniority levels of our Group will evaluate the applications. Consequently, three projects will be selected from each category and forwarded for further assessment by the jury to determine the winners. The results will be announced at the 2023 Dijitaliz event and the awards will be presented to the winner individuals and teams.

Voting Methodology

Evaluation criteria for The Best Digital Customer Experience, The Best Digital Communication, The Best Digital Operation - Manufacturing, The Best Digital Operation - Supply Chain, The Best Digital Support Function, The Best Digital Product/Service/Business Model, The Best Digital Data Interpretation, The Best Change Management, The Best Digital Sustainability

Strategic Importance

%20

The initiative’s compliance with the business unit’s strategic objectives and its short-, medium-, and long-term importance.

Impact of Transformation

%20

Impact in wholistic digital transformation of company, new business models and new competency acquiziation level

Scale/Synergy Potential

%20

Service, product or process's potential to grow in the company. Potential to be replicated or scaled to different geographies or companies

Numerical Results

%40

The financial impact, increase in customer satisfaction, employee engagement, market share, etc.

Evaluation criteria for "The Best Digital Test and Learn" and "The Best AI Experimentation"

Strategic Importance

%20

The initiative’s compliance with the business unit’s strategic objectives and its short-, medium-, and long-term importance.

Impact of Transformation

%20

Impact in wholistic digital transformation of company, new business models and new competency acquiziation level

Scale/Synergy Potential

%20

Service, product or process's potential to grow in the company. Potential to be replicated or scaled to different geographies or companies

Learning

%40

The effect of learning from the prototype and implementation.

We expect the applicants to fully complete the project’s information and data requirements for a quick and accurate jury evaluation. We also recommend that applicants clarify their achievements in each criterion as much as possible and support them with numerical data.

How to enter a project?

1Log in to the platform by registering with the system. (basvuru.eczacibasidijitaliz.com/en/giris-yap)

2Submit your project for evaluation by adding all the requested information concerning the project, data, presentation, and supporting documents such as a video file.

3All winners will be announced at the Awards Ceremony to be held at the Dijitaliz event. Good luck to everyone!